Nancy Jo's Social Ops

This week6

• Counter Bo & Vine's May 4 LTO today

  "Scruffy Looking Nerf Herder" Star Wars Day burger going live now. Post anything; even an AI-motion clip beats 30 days dark.
  today
• Drive voting (daily) — Best of Mid-Valley

  Voting closes May 25. Daily reminder posts on FB/IG/Stories. Link: yourchoiceawards.com/salem
  21 days
• Drive voting (daily) — CommunityVotes Salem

  Voting closes May 31. salemor.communityvotes.com
  27 days
• Claim TikTok handle this week

  @nancyjos is squatted (private, 2 followers, 0 videos). Claim @nancyjosburgers or recover @nancyjos. Resolve by Friday.
  this week
• DM 5 UGC creators for repost permission

  See UGC section. Templates: short, friendly, ask if you can repost with credit.
  this week
• Plan May 28 hero day content (5 slots)

  Tease Mon, Educational Reel Wed PM, UGC drive Wed–Thu, Hero post Thu 12p, Staff takeover Thu 2p TikTok.
  draft by Wed May 6

Next 30 days8

• Mon May 04today
  Star Wars Day

  Bo & Vine running LTO. Counter or sit out.
• Mon May 04today
  Salem Saturday Market opens

  Sat 9a–2p, weekly through Oct.
• Mon May 11+7d
  Best of Mid-Valley voting opens fully

  Push voting drives daily through May 25.
• Mon May 25+21d
  Best of Mid-Valley voting CLOSES

  Last push the day before.
• Thu May 28+24d
  National Hamburger Day

  Hero day. 5 content slots locked: tease Mon, anatomy Reel Wed, UGC drive Wed-Thu, hero post Thu 12p, staff takeover Thu 2p.
• Thu May 28+24d
  National Brisket Day

  Cross-tag if relevant.
• Sun May 31+27d
  CommunityVotes Salem CLOSES

  Final push.
• Thu Jun 04+31d
  National Cheese Day

  Cheese-pull Reel.

Trends right now

• Signature LTO + short video

  Killer Burger PB-Pickle-Bacon hit 33K plays / 1,747 likes. Adapt for Hogg Fries.
  peak
• ASMR cooking sounds (sizzle, crunch, cheese pull)

  Original audio beats remixes per Jan 2026 algo update.
  peak
• First-bite reaction with text overlay

  Use UGC to source — we can't film ourselves under no-shoot model.
  peak
• Behind-counter walk-and-talk (60s)

  Humanizes the brand. Use AI-motion + voiceover (ElevenLabs) since no on-camera footage.
  rising
• Raw, unpolished phone-camera Reel

  Studio polish is being downranked. Even a single phone-snap at the counter outperforms.
  rising
• 70%+ video completion rate threshold

  Up from 50% pre-Jan 2026. 3-second hook is mandatory.
  peak
• Generic #burgers / #burgerlover hashtags

  Saturated. Pair with #salemfood + #pnwlife (low saturation).
  falling

UGC waiting on permission5