Nancy Jo's Social Ops

This week7

• Counter Bo & Vine's 'Big Matt' LTO

  Bo & Vine launched "The Big Matt" May 14 — running through May. They're posting daily; Nancy Jo's is dark. Post anything craft-focused this week.
  16d
• Drive voting daily — Best of Mid-Valley

  Voting closes soon. Daily reminder posts on FB/IG/Stories. Link: yourchoiceawards.com/salem
  10d
• Drive voting daily — CommunityVotes Salem

  Voting closes May 31. salemor.communityvotes.com
  16d
• Plan + lock May 28 hero day content (5 slots)

  Tease Mon, anatomy Reel Wed PM, UGC drive Wed–Thu, Hero post Thu 12p, Staff takeover Thu 2p TikTok.
  13d
• Claim TikTok handle

  @nancyjos is squatted (private, 2 followers, 0 videos). Claim @nancyjosburgers or recover @nancyjos.
  7d
• DM 5 UGC creators for repost permission

  See UGC tile. Templates: short, friendly, ask if you can repost with credit.
  7d
• Post SOMETHING on IG this week

  Latest IG post is March 2024. Followers (249) creeping up organically on stale content. Any post breaks the dark streak.
  7d

Next 30 days8

• Sat May 16+1d
  Salem Saturday Market

  Weekly Sat 9a–2p through Oct. Story content opportunity.
• Mon May 25+10d
  Best of Mid-Valley voting CLOSES

  Last push the day before.
• Thu May 28+13d
  National Hamburger Day

  Hero day. 5 content slots: tease Mon, anatomy Reel Wed, UGC drive Wed-Thu, hero post Thu 12p, staff takeover Thu 2p.
• Thu May 28+13d
  National Brisket Day

  Cross-tag if relevant.
• Sun May 31+16d
  CommunityVotes Salem CLOSES

  Final voting push.
• Thu Jun 04+20d
  National Cheese Day

  Cheese-pull Reel.
• Mon Jun 15+31d
  Father's Day

  Family / community pillar.
• Tue Jun 30+46d
  National Food Truck Day

  Optional cross-promo.

Trends right now

• Signature LTO + short video

  Bo & Vine "Big Matt" launched May 14, running through May. Killer Burger PB-Pickle-Bacon TikTok still pulling. Format works.
  peak
• ASMR cooking sounds (sizzle, crunch, cheese pull)

  Original audio beats remixes per Jan 2026 algo update.
  peak
• Local creator recruiting

  Killer Burger publicly recruiting Corvallis creators May 13. Worth doing the same in Salem.
  rising
• First-bite reaction with text overlay

  Source via UGC — we can't film ourselves under no-shoot model.
  peak
• Behind-counter walk-and-talk (60s)

  Humanizes the brand. AI-motion + ElevenLabs voiceover since no on-camera footage.
  rising
• Raw, unpolished phone-camera Reel

  Studio polish is being downranked. Even a phone-snap at the counter beats nothing.
  rising
• 70%+ video completion threshold

  Up from 50% pre-Jan 2026. 3-second hook is mandatory.
  peak
• Generic #burgers / #burgerlover hashtags

  Saturated. Pair with #salemfood + #pnwlife (low saturation).
  falling

UGC waiting on permission5